Case Study
Cushman & Wakefield
Cushman & Wakefield Real Estate is an independently owned real estate agency and has been one of the fastest growing and most successful agencies in Amsterdam
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Organic traffic
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Conversion rate
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Overall conversions
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1st Page keywords
The Challenge
Cushman & Wakefield approached SEO agency co in March 2021 with a goal to increase their online presence and eventually get a brand new website through our sister company Organik Web.
Initially, we researched, created and managed Google Ads on behalf of the Cushman & Wakefield real estate agency, focusing on both of their key service offerings; 1) Selling property, 2) Property management.
The Process
Cushman & Wakefield long term goal was to design and develop a new website through Organik Web, hence we created a web marketing plan based around this.
Initially, we created and managed Google Ads for Cushman & Wakefield to get an initial flow of new clients. After 3 months, we started a tailored SEO strategy for the real estate agency which consisted of keyword research and an ongoing content strategy. This would be a part of their long term strategy to build traffic and clients organically.
The Results
In the last 6 months Cushman & Wakefield Real Estate has experienced fantastic results through a huge (104%) increase in overall conversions (people applying for properties, booking inspections, requesting rent or sales appraisal, enquiring about property management and general enquiries).
The overall conversion rate of the website has also increased by 86% which can be attributed to the new website design, clear call to actions and informative content.